The Brendon family owned the local stables and supplied the horses needed to launch the lifeboat - it could only put to sea via the canal lock gates one hour either side of high tide. At other times the immense carriage for the 33 x 8 foot boat had to be dragged to the beach by ten horses and launched into the breakers.

The Brendon Arms were first borne by Richard Brendon of St Dominick, Cornwall in about 1550. They are described in heraldic terms as 'Vert three martlets argent; Crest, an eagle displayed.' The Latin motto, "Deo Duce", means "God Leads". These armorial bearings can be seen on the sign outside the Brendon Arms. It is a sign that offers you traditional family hospitality along with excellent modern amenities and the "Warmest welcome in the West".